Today, SH just shot itself in the face by introducing a $1 charge for premium reviews. SH’s most unique proposition among brandable marketplaces, aside from its large space for contests, was their free submission reviews. They make you jump through so many hoops to do the simplest things, like find and list contests, or submit and list premium names. It’s like one of those board games that takes hours to learn and turns out to be not so fun when you finally get the hang of it. You see red slashes and “make offer” everywhere. The pricing is low for a brandable marketplace the commissions are high. Their approval rating for premium listings is less than 10%, and I don’t know who’s in charge of their approvals, but the names that get approved are often amateurish or just plain annoying or stupid. It’s a pain to click all the check boxes and fill out the complete form for each listing. Listing a domain with them can take up to 15 minutes. The contests are difficult to filter and navigate. THE BAD – While the interface is clean, it’s not always intuitive. They have a clean interface, a support team available by chat nearly 24/7, and an astounding sell-through-rate. THE GOOD – They have the best marketing in the industry, which garners insane amounts of traffic (over a million visitors last month, towering above competitors). An appropriate day to discuss SH as today introduced a policy that will sink them, if not changed.
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